{"id":4776,"date":"2026-02-20T16:01:56","date_gmt":"2026-02-20T13:01:56","guid":{"rendered":"https:\/\/mukono.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=4776"},"modified":"2026-03-22T15:21:57","modified_gmt":"2026-03-22T12:21:57","slug":"building-and-scaling-a-digital-media-business-with-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/mukono.wordcamp.org\/2026\/session\/building-and-scaling-a-digital-media-business-with-wordpress\/","title":{"rendered":"Building and Scaling a Digital Media Business with WordPress"},"content":{"rendered":"\n<p>Launching a blog, a content brand, a niche news site, or a full-scale digital media company, you don\u2019t need a tech background or a big team to get started. <\/p>\n\n\n\n<p>In this hands-on session, we\u2019re cutting through the noise and focusing on what actually works.<\/p>\n\n\n\n<p><strong>What We\u2019ll Cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting started\n<ul class=\"wp-block-list\">\n<li>Set up a professional WordPress site the right way, without coding overwhelm or technical confusion.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li> The System\n<ul class=\"wp-block-list\">\n<li>Use various tools to streamline content creation, research, outlines, headlines, and publishing workflows.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li> The Automation\n<ul class=\"wp-block-list\">\n<li>Build smart systems that handle scheduling, email marketing, social distribution, and monetization \u2014 so your media business works even when you\u2019re not.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li> The Business Sense\n<ul class=\"wp-block-list\">\n<li>Turn traffic into revenue through ads, affiliates, digital products, or memberships and create a growth plan you can actually execute.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li> Let\u2019s utilize open source platform WordPress to get a scalable digital media machine.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/mukono.wordcamp.org\/2026\/speaker\/rodgers-odimba\/\">Rodgers Odimba<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Launching a blog, a content brand, a niche news site, or a full-scale digital media company, you don\u2019t need a tech background or a big team to get started. In this hands-on session, we\u2019re cutting through the noise and focusing on what actually works. What We\u2019ll Cover:<\/p>\n","protected":false},"author":17561136,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1773393600,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/1A6QwcZkSl1U2UBfSSfpsca2ySI09vuKi\/view?usp=drive_link","_wcpt_session_video":"","_wcpt_speaker_id":[4762],"footnotes":""},"session_track":[25],"session_category":[],"class_list":["post-4776","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-warrior"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 13, 2026","time":"12:20 pm"},"session_speakers":[{"id":"4762","slug":"rodgers-odimba","name":"Rodgers Odimba","link":"https:\/\/mukono.wordcamp.org\/2026\/speaker\/rodgers-odimba\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4776\/revisions"}],"predecessor-version":[{"id":4785,"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4776\/revisions\/4785"}],"speakers":[{"embeddable":true,"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4762"}],"author":[{"embeddable":true,"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/rodgersodimba"}],"wp:attachment":[{"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=4776"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=4776"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/mukono.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}